Amazon Prime Video introduces ‘Watch Celebration,’ a social co-viewing expertise included with Prime

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Amazon Prime Video is starting to roll out a co-viewing function to Amazon Prime members within the U.S., the corporate introduced as we speak. The “Watch Celebration” function, which is included at no further value with a Prime membership, permits members to observe video content material collectively on the identical time with the playback synchronized to the host’s account.

The host of the co-watching session will be capable of begin, cease and pause the Watch Celebration as wanted all through the session, and people adjustments may also be synced to all members’ gadgets immediately.

Every session can even assist as much as 100 members — so long as these members even have a Prime membership (or a Prime Video subscription) and are are watching from inside the U.S.

Whereas the video is enjoying, customers can socialize with different members by means of a built-in chat function that helps each textual content and built-in emojis.

At launch, Watch Celebration is obtainable through Prime Video on the desktop and is supported throughout hundreds of titles within the Prime Video SVOD (subscription video on demand) catalog. This consists of the third-party content material that comes with Prime in addition to Amazon Originals like “Fleabag,” “The Marvelous Mrs. Maisel,” “Tom Clancy’s Jack Ryan,” “HANNA,” “Mindy Kaling’s Late Night time,” “Donald Glover’s Guava Island,” “Troop Zero,” “The Massive Sick,” “The Boys,” “Homecoming,” “My Spy” and others.

Titles accessible just for lease or buy are usually not accessible inside Watch Celebration right now, Amazon says.

To get began with Watch Celebration, prospects will click on on the brand new Watch Celebration icon on the film or present’s web page on Prime Video desktop web site. They’re then given a hyperlink they will share with family and friends nonetheless they need. Recipients who click on the hyperlink will then be part of the session and be capable of chat with others.

Amazon says the brand new function was constructed as a local expertise for Prime Video.

The corporate is the most recent streaming service to roll out built-in assist for co-viewing — one thing that’s develop into a preferred exercise through the coronavirus pandemic as persons are spending extra time at dwelling.

Whereas the U.S. was sheltering in place underneath coronavirus lockdowns, a browser extension called Netflix Party went viral. Quickly, all of the streamers wished in on this motion. HBO, for instance, partnered with the browser extension maker Scener to supply a “digital theater” expertise for co-watching that helps as much as 20 folks.

Hulu extra just lately launched its personal native Watch Celebration function for its “No Advertisements” subscribers on Hulu.com. Media software program maker Plexa additionally rolled out co-watching support across the identical time.

Amazon, nonetheless, had already supplied a method to co-watch a few of its Prime Video titles earlier than as we speak. Its game-streaming web site Twitch had introduced Watch Events this spring throughout greater than 70 Amazon Prime Video titles. The brand new native expertise rolling out now gives a broader choice and has the potential to increase to extra markets sooner or later.

For those who don’t see Watch Celebration but, you’ll have it quickly, because the function is simply now starting to roll out extra broadly.

Amazon wouldn’t touch upon its future plans for Watch Celebration. When requested concerning the roadmap forward, the corporate would solely say that it introduces options after they’re prepared for patrons.

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